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      Madame Alexander boasts 100 years of revolutionizing dolls and how they're played with. Popularizing sleepy eyes, starting fashion lines, and creating the first face mold, Madame Alexander continues to be a quality, durable, beautiful staple on the doll market worldwide. We recommend these dolls for so many special occasions as keepsakes that you'll pass down to the next generation but also trust these are meant to be played with and can hold up to what your toddler can throw at them. My First Babies are safe and soft for even infants to snuggle, Huggums are the perfect milestone baby doll for babies graduating to organized pretend play, and the 19" Nursery and Sweetheart Dolls are about as close to a reborn doll you can find without hiring someone custom! Ask an associate today which doll is right for your child!