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Our Mission as a Specialty Toy Store

Since 2013, we have been on a mission to enrich the lives of families and children by providing toys that inspire creativity and spark curiosity. 

The Toy Shoppe is a family owned and operated independent toy store run by a close knit team committed to providing our customers with the best possible experience through extensive research into the brands we carry, childhood development, and customer satisfaction. Our practices include hand-testing products, regular staff testing, and constant improvement to our in-store and online presence. These are just a few of the ways we work to be the best in specialty toys and our promise to deliver in each category each time you shop with us. Be sure to follow us on social media and join our newsletter to experience everything we have to offer! Welcome and enjoy your stay!



Plan ahead and get your holiday shopping done by visiting us today and be sure to sign up to receive our Holiday Catalog for exclusive coupons and more than 40 full color pages of our best new toys!

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Our founder Kate has always loved seeing the joy on kids' faces when they open a new toy. It all started in 2009, after working for years as a store manager, she decided she wanted to further her career.


431 Main Ave,
AL 35476 USA

(205) 345-0061
Monday - Friday, 10:00am - 5:00pm
Saturday, 10:00am - 4:00pm
Sunday, CLOSED

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My favorite place to shop for children’s gifts. We always have so much help when we come in and it’s nice that some of the toys are on display so you can see how they actually work etc.

Meagan Holloway

Always the best shopping experience for toys; I feel like I am getting great toys that have been thourghly researched. The owners obviously have a passion for toys! They are always so helpful and patient with my kids. I love their store so much that I continue shopping with them even after moving to a different state.

Alicia Menard

They pulled sample gifts to expedite since I was coming in with a baby. Then I found more because that store just has the cutest stuff. We love the toy shoppe!!

Megan Bailey

Perfect local shop to buy some birthday gifts for kids! The owners & employees are always helpful and giftwrap beautifully.

Caroline Crownover

Charming shop, great toys, pre-order possible. Loved doing some early Christmas shopping here!

Anita Kay Head

It is a wonderful place full of unique and fun toys! Wonderful staff!

Anne Guthrie

Excellent service, knowledgeable staff, innovative creative and unique toys. It’s the north pole of Alabama ( so to speak).

Erica Phillips

I like the curated favorites and what’s new on the home page. I also find the photos and descriptions of items to be really good, easy to navigate/ understand. And I like being able to shop by age!

Christa Bickford

First time buying for my classroom! I absolutely loved the products … arrived in perfect condition

Nina Gomez